We make websites, sure, but is Rainfall a website design company? Not exactly. We also make brand identities, but are designers at Rainfall logo designers? Kind of.
If we really wanted to distill what we do down to a sentence, we help businesses achieve their goals by deeply exploring the space where their needs and desires intersect with the needs and desires of their audience members. This shared attention goes beyond what human-centered design to create a strategic approach that is inclusive of both those who engage with an experience and those who manage it.
The help that we provide often takes the form of a website, mobile app, digital platform, or brand identity. If we think that the best solution is a piece of paper, then that is what we will propose.
Regardless of the challenge we are tasked with, or the thing we have been asked to make, we start by considering the perspectives of people. Our clients are people, their audience members are people (mostly), and so we arrive at our maxim: Design Made Human™.
Because our design process deeply considers people before creating solutions, it feels a bit disingenuous to define a process that applies to all relationships. Acknowledging that, our framework grounds our thinking, and allows us to create a unique activity set for every client.
The bespoke activity set we develop for each engagement contains a series of workshops and exercises chosen to help gain insight or test a hypothesis that we or our clients might have.
These activities keep us honest throughout the strategic and creative process, ensuring that we arrive at innovative solutions that are rooted in honest conversations and quantifiable goals.
At the end of the day, we believe that being thoughtful people and making considerate work will lead to effective partnerships, and successful outcomes for our clients.