Academy Museum

The Academy Museum of Motion Pictures is a destination dedicated to the past, present, and future of the movies.

Several years in the making, and designed by renowned architect Renzo Piano, their iconic Los Angeles home contains exhibitions and programs that convey the magic of cinema and offer a glimpse behind the screen, illuminating the creative, collaborative process of filmmaking.

What we did

We partnered with Fantasy and The Academy Museum to launch their website and on-premises mobile app. The ecosystem allows visitors to navigate the Museum experience from the early excitement for and anticipation of their visit, to the wonder and awe that they experience on the property, through to the highlights and moments that they share with others. 

Create a destination that embodies the art and craft of filmmaking

The Academy Museum hosts an unparalleled collection of items representing motion picture production, technology, and history. We needed to communicate the Museum’s academic expertise in charting the history of filmmaking, as well as their acknowledgement of the impact that technology, cultural shifts, and social advancement have had on the movies.

Surface relevant information and unique events

While the website and mobile app showcase evergreen content related to the Museum’s collection, they also must feature a rotating calendar of screens, talks, and special exhibitions.

A unique look inside the movies

The Academy Museum’s home is breathtaking, combining the historic Saban building with a new, futuristic sphere containing a state-of-the-art theater and landmark outdoor terrace.

‍Its digital destinations needed to be just as stunning and accomplish the same goals as the physical establishment while encouraging film enthusiasts and movie buffs to continuously engage with the Museum outside of their visit, essentially extending the Museum’s footprint.

Filmmaking brought to life on screen

Working closely with the Academy Museum team, we crafted an experience that creates suspense and delight. The result is a dynamic design that delivers on the Museum’s promise of capturing the imagination of their visitors with unforgettable moments and a peek at the world behind their favorite moments in film.

The Opening Scene

Diving right into the world of film, the homepage greets visitors with a film leader countdown and a marquee inspired by the view through a projector’s aperture.

Today’s events take top billing, current exhibitions, filmmaker voices, and collection highlights taking a supporting role.

A prop master’s paradise

Members have clear visibility into the health of every coin, as well as its contribution (both in appreciation and interest) to their total balance.

Never miss a showtime

An alluring program calendar shines a spotlight on exciting upcoming events at the Museum, including screenings, seminars, film festivals, and family activities.

No mystery left unsolved

Visitors can always find what they are looking for with an intuitive search, organized by genre.

A Contender For Best Title Writing

As a nod to laser-etched cinema subtitling, GT Cinetype steals the show with its angular appearance consisting only of straight lines.

Titles are set in caps to increase prominence and echo the Museum’s brand mark. As they appear, dynamically increasing letter-spacing to achieve the effect of an opening credit.

Not only the silver screen

Access Museum highlights, exclusive content, and virtual events from the sophisticated and intuitive mobile app.

On location with the Academy Museum

Greater Los Angeles becomes the Museum grounds through their digital guides as you tour important places with location-based film tours, and dive into stories from Hollywood’s past and present.

Direct your own masterpiece

Inspire others to explore the Museum by making your own film about your visit. Get filming tips, choose your camera, and add a custom soundtrack and title sequence to show your friends how you too are Hollywood royalty.

A captivating performance

Through a shimmering digital ecosystem, The Academy Museum of Motion Pictures brings the magic of the movies to more screens and extends its reach beyond the gallery walls. The public can finally see just how their favorite movies were made, and hear stories from those involved in every aspect of their creation.

This is unprecedented access to the art and craft of filmmaking, both while visiting the Museum and from home, with all the sparkle and wonder of a Hollywood blockbuster.